/Work/ Product 2025 Figs Lab · French Army (HR)
Armée de terre, Recruiting a connected generation
A companion app that guides candidates all the way to enlistment: application tracking, appointments, fitness challenges and military culture.
- Client
- French Army (HR)
- Role
- UX/UI designer
- Duration
- 6 months
- Deliverables
- User flows, mobile UI, Figma prototype
/Context/
The French Army recruits from a hyper-connected generation used to smooth apps. Between first contact and enlistment, the journey is long: paperwork, appointments, physical preparation. Candidates don’t go through it alone: family and advisers weigh in on the decision.
/Challenge/
How do you keep a candidate motivated and well prepared throughout the process, without losing them along the way?
/Approach/
- 01
Understand
A benchmark of recruitment journeys and workshops to frame the needs of both candidates and the Army.
- 02
Structure
A home screen built around application status and the next appointment: candidates always know where they stand.
- 03
Engage
Daily challenges (fitness, military culture, events) rewarded with points, to prepare candidates while keeping them active.
/Solution/
A companion app with a direct tone and a visual identity drawn from military culture: application tracking, appointments, challenges and quizzes, preparation resources. Separate journeys serve candidates, their families and advisers.