/Work/ Identity 2023 Co-founder · Rework
Rework, One brand and its tools, as a single system
Brand identity, website and internal tools for an occupational health training and audit firm.
- Client
- Rework
- Role
- Art direction, UX/UI, development
- Duration
- Since 2023
- Deliverables
- Identity, website, CRM, internal tools, reports
/Context/
Rework supports companies from initial diagnosis to concrete action on musculoskeletal disorders, psychosocial risks and quality of working life. Audits, training and one-to-one support.
/Challenge/
Make a topic that often feels vague to executives credible and legible: workplace health as a performance lever.
/What I did/
Designed and ran Rework from strategy to delivery. Created the brand identity, communication materials and digital ecosystem: website, CRM, internal tools and audit reports. Developed the service offer, training programmes and audit methods, with a focus on prevention and on-the-ground needs.
/Why it matters/
Here, identity and interface are one: the same typography, grid and tone, from the website to the audit report handed to the client.